About Us
Safer Roads, a flagship CSR initiative by AB InBev India, is committed to transforming road safety behaviour and fostering safer communities nationwide. In alignment with the Government of India’s National Road Safety Campaign—Sadak Suraksha, Jeevan Raksha, this program aims to educate and empower citizens to adopt responsible road practices and reduce accidents.
Through innovative learning methods, community involvement, and impactful awareness efforts, Safer Roads highlights the importance of safe driving habits for all road users. By inspiring action and promoting shared responsibility, AB InBev India is helping to create a safer, more secure future for everyone on the road.